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The Power of Habit: Why We Do What We Do in Life and Business (Trade Paperback) by Charles Duhigg
Now in trade paperback, featuring a new afterword from the author. The break-out New York Times bestseller The Power of Habit shows us that by understanding the three-step “loop” all habits form in our brains—cue, routine, reward—we can change our behavior and take control over our lives.
“We are what we repeatedly do,” Aristotle once said. “Excellence, then, is not an act, but a habit.” On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or finally tapping into reserves of creativity. As this book shows, tweaking even one habit, as long as it’s the right one, can have staggering effects.
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